Via Satellite illustration

Arabsat is going to be using new IoT tools to help it monitor satellite TV reach and channel activity across the MENA region. It has signed a deal to work with Audimatic and its real-time television viewership detection platform. Through this platform, it will have access to Audimatic’s real-time, IoT‑driven analytics, enabling continuous visibility into satellite television viewing behavior, including channel performance, viewing distribution, and satellite reach. The company announced the partnership, Feb. 4.

The platform provides second-by-second detection signals, allowing Arabsat to observe how regional and international linear TV channels are consumed in real time. Arabsat said this access to real-time detection signals allows the operator to follow overall shifts in channel activity and regional consumption patterns, contributing to a broader understanding of live satellite viewing behavior.

“By subscribing to Audimatic, the first satellite linear TV audience tool, Arabsat gains real-time visibility into satellite TV channels audiences and satellite reach. This marks an important step toward greater transparency in satellite measurement and provides actionable insights into live viewing behavior across regional and international channels,” Badis Khaldi, founder and CEO of Audimatic, said in a statement.